I accidentally realized Apple’s marketing secret through a conversation I had (just) this morning (the secret is in italics):
Me (5:44 am): I got Whatsapp!!
Friend (7:04 am): so i see…
Me: Yes, I’m Blackberry-free!
Friend: so you got an iPhone
Me: yes I did 😀 no more BB for meee!!
Friend: …I would have to be convinced to switch to iPhone. It’d be a whole process…
Me: well, sorry. I won’t try to convince you. I would do that to everybody before (many of my friends started using Blackberry because I convinced them), but I ain’t going into that business anymore. You be happy with your BB. I am happy with my iPhone. LOL
Friend: But what’s the big deal about it…I find Blackberry to be more effective than iPhone.
Me: Nope. It isn’t. iPhone has apps for EVERYTHING. But don’t worry, I won’t try to convince you. Hopefully you’ll change your mind when you see how happy I am with my iPhone. I am very happy with it…I’m happier than before.
Friend: I won’t switch. Sorry.
Me: ok 🙂
-End of chat-
Apple creates this whole “feeling” for their users. And their users “spread the word” just by showing off how good they feel when they use their products. There. I revealed their secret 😉
Give my friend a few months. She’ll be on iPhone before she even knows it 😉
Have a happy weekend!